Marketing to the Always-On Teen, Marketing Research
Reaching out to a teen audience has always been challenging, but with social media fragmentation, additional efforts must be employed to achieve success in a company’s marketing research activities. The website imediaconnection.com has published “Marketing to the Always-On Teen” which cites a Promotion Marketing Association and CMO Council survey of teens. Broadband Video Taking advantage […]
Smells Like Teen Influence
iMedia Connection has posted the article “Smells Like Teen Influence”, which cites three JupiterResearch polls regarding Teen marketing and Internet use. Jupiter conducted a survey of 1,800 online teens, ages 13-17, about their attitudes and habits via the Internet and offline. The reports — “Demographic Profile: Teens Online,” Online Teen Marketing Segmentation: Reaching Teen Influencers” […]