Mobile Qualitative Research Finds the Right Aisle for Mondelez Canada
Mobile qualitative research recently helped Mondelez Canada determine the best placement for a new product in the healthy snack foods industry. Mondelez Canada is a division of Mondelez International, a $59.23 Billion leader in the snack food industry that owns brands like Ritz, Premium, Triscuit, Toblerone and more. What is mobile qualitative research and how […]