The Use of Projective Techniques in Marketing
Projective techniques in marketing are ways of using a person’s freely given descriptions of pictures, words, or other stimuli as a means to assess his or her personal style and motives. There are several motivational factors traditionally measured with projective tests. These include the sophistication level, behavioral style, and potentially important motives. The original idea […]
What is Mobile Ethnography?
Does your busines use mobile ethnography? Watching the way people behave, what they like, and what they find to be important is some of the best data you can get. The word ethnography officially means “the study and systematic recording of human cultures,” according to Merriam-Webster. When talking about market research, ethnography plays a very […]