Mobile Qualitative Research Finds the Right Aisle for Mondelez Canada
Mobile qualitative research recently helped Mondelez Canada determine the best placement for a new product in the healthy snack foods industry. Mondelez Canada is a division of Mondelez International, a $59.23 Billion leader in the snack food industry that owns brands like Ritz, Premium, Triscuit, Toblerone and more. What is mobile qualitative research and how […]
The Coming Demographic Tsunami, Get Ready for Generation Z
A child born in 1995 was entering middle school when the recession hit in 2008. That seminal event was one of several which helped shape the experience of what some are calling “generation Z,” now the largest single demographic (about 26% of the population). Unlike their Millennial, Gen-Y predecessors, the demographic tsunami that is the […]
Would Research Games REALLY Work for You and Your Business?
For businesses who need to discern what their employees or consumers think about a given topic, research games are an attractive approach you may want to examine adding to your arsenal of marketing research strategies. Formalized game research, aka gamification, is a relatively new technique, but it is drawing more attention from larger companies, research […]
FAQs and FACTS About Quantitative Research from New Perspectives
As a professional marketing research firm, we have fielded many questions about Quantitative Research. As with nearly any research method, there are misconceptions, misunderstandings and misinformation. New Perspectives has compiled a list of the frequently asked questions we hear most often along with our answers for your consideration. The answers below are designed to provide […]
Virtual Focus Groups, The Wave of the Present for Modern Marketing Research
Modern virtual focus groups from New Perspectives have many advantages over traditional focus groups. Traditional focus groups have been formally used by organizations to evaluate products and services ever since the publication of “Paul F. Lazarsfeld and Mass Communication Effects” in 1941. In the past, consumers were brought together at a particular location to test […]
Looking for a Market Research Consultant Who Will DIG Deep and Find Out WHY?
When you are about to launch a new service or introduce an existing good into a different market, you need a Market Research Consultant, who will dig deep and discover why your customers respond in the manner they do. New Perspectives has helped clients like Wendys, 3M, and Johnson & Johnson get at the real […]
Virtual Focus Groups Provide Cost Effective Insight and Actionable Information
Market research is important in any industry, but in some cases can be cost prohibitive. By using existing virtual focus group technology from New Perspectives, you can save yourself money while getting actionable information that you can use to develop your business strategies and ultimately increase sales. Virtual focus groups bring together a variety people […]
Three Reasons to Start Utilizing Focus Groups for Strategic Decision Making
You may have been considering focus groups for some time but are unsure if they are right for your business. Here are some insights as to how your business can benefit from focus groups. We hope that this might help speed up your decision to employ this powerful tool in your strategic decision making process. […]
Marketing to the Always-On Teen, Marketing Research
Reaching out to a teen audience has always been challenging, but with social media fragmentation, additional efforts must be employed to achieve success in a company’s marketing research activities. The website imediaconnection.com has published “Marketing to the Always-On Teen” which cites a Promotion Marketing Association and CMO Council survey of teens. Broadband Video Taking advantage […]