Case Studies
Church & Dwight, Co. INC.
Consumer Empathy Mapping & New Product Development
The Business Problem
This global consumer products powerhouse wanted to understand consumer sentiment around stain treatment and delicate
fabrics. The research goal was to create concepts based on empathy mapping around consumers sentiment around stains on
their favorite garments and uncover opportunities for new products.
How New Perspectives Helped
New Perspectives led research into:
- Attitudes and pain points about current garment care processes and the products used.
- Ethnographies around: laundry and stain removal processes, how consumers maintain “favorite” items, the balance between efficacy and garment care, and satisfaction levels with current products.
Business Impact
savvas learning company
Science Curriculum Product Development and Testing
The Business Problem
How New Perspectives Helped
New Perspectives collaborated on the product development process:
- Creating parameters for ideal programs by grade levels via sessions with internal stakeholders & educators.
- Testing prototype iterations to refine layout/organization of products.
- Providing recommendations to optimize sales materials and messaging.
Business Impact
New Perspective’s research and insights enabled the development of a new and more experiential program, outpacing competition to become the #1 selling product in its category nationwide.
ETHICON
Voice of Customer & Product Testing
The Business Problem
This market leader wanted to understand ways to better optimize products and engaged New Perspectives to lead its annual Innovation Summit, in which renowned surgeons gather to evaluate and test potential concepts and products.
How New Perspectives Helped
New Perspectives collaborated with Ethicon to:
- Uncover product usage expectations & unmet needs across specialties.
- Provide use challenged for competitor products & identify new opportunities.
- Test & optimize sales positioning and communications for products.
Business Impact
New Perspectives identified new product opportunities, provided insights into product optimization to increase satisfaction and loyalty, and uncovered ways to increase product value proposition and optimize sales positioning to better reflect surgeon’s needs.
CHATEAU STE. MICHELLE
Package Testing and Optimization
The Business Problem
This Winery of the Year award-winner wanted to update a key brand in their collection via understanding the shopping behavior of wine-drinkers and those new to the category and label architecture hierarchy needs and test potential designs.
How New Perspectives Helped
New Perspectives collaborated with Chateau Ste. Michelle to:
- Unearth insights about the elements that contribute to purchase beyond occasion, including need/states the wine is intended to address.
- Determine label design impact on the shopping experience and understand the hierarchy of elements shoppers use to consider and purchase.
- Evaluate new labels to uncover elements that produce stopping power and telegraph a compelling story to new & existing users.
Business Impact
New Perspectives’ mapped out the wine shopping journey, providing insights into:
- New user purchase behaviors, the evaluation criteria they seek from labels, and ways to optimize them.
- Messaging criteria and hierarchy that appeal to both new and current customers, allowing the winery to confidently rebrand and update other offerings.
