The New Perspectives Difference
At our core, we are an advisory partnership,
uncovering key insights via innovative solutions.
30 years of
unparalleled expertise
To provide strategic guidance with a proven track record of delivering actionable insights, helping you ask the right questions, to achieve transformative results
An extension of
your team
To save time and allow
you to focus on your most
pressing needs
Agile &
adaptable
To meet your rapidly evolving
needs and market changes
Creative
problem-solving
To provide custom research solutions that deepen your market understanding, build strong strategic partnerships/relationships and uncover big insights
Relationship-driven
& client first
To provide custom research solutions that deepend your market understanding, build strong strategic partnerships/relationships and uncover big insights
30 years of
unparalleled expertise
To provide strategic guidance with a proven track record of delivering actionable insights, helping you ask the right questions, to achieve transformative results
An extension of
your team
To save time and allow
you to focus on your most
pressing needs
Agile &
adaptable
To meet your rapidly evolving
needs and market changes
Creative
problem-solving
To provide custom research solutions that deepen your market understanding, build strong strategic partnerships/relationships and uncover big insights
Relationship-driven
& client first
To provide custom research solutions that deepend your market understanding, build strong strategic partnerships/relationships and uncover big insights
We use the latest research techniques
to uncover game-changing insights
Our creative approaches include projective techniques that blend the latest qualitative research tools and methodologies that deliver results in various areas, from new product development to sales messaging or even general improvement.
- Engaging prework to prepare respondents for research topic
- Photolanguage and collaging
- Sentence completion/analogies
- Personification
- Journey mapping
- Benefit webs
Our toolkit includes:
- Focus groups/in-depth interviews
- Bulletin boards/blogs
- Heat maps, dial testing, online surveys
- Innovation storming
- In-depth interviews
